מפגש זום חינמי למטפלים ולמטפלות: לטפל במסר השיווקי

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לוגו לטפל בעסק

זום חינמי קהילת המטפלים והמטפלות

לטפל במסר | איך ליצור ולהעביר מסר שיווקי אפקטיבי?

הדרכה חינמית למקצועות הטיפול

לצפייה בהקלטה

צריך רק למלא את הפרטים כאן למטה

* ההקלטה זמינה לצפייה עד ה- 5.5

הסטטיסטיקה מדברת על זה שכל אחת ואחד מאיתנו חשופים לאלפי מסרים שיווקיים ופרסומיים ביום. 15,000 ליתר דיוק.

מצד אחד - יש אינסוף אלטרנטיבות, שיטות טיפול, מטפלים ומטפלות מסביב. ומצד שני - יש רעש תקשורתי בלתי פוסק ותחרות אינסופית על הקשב (המופרע ממילא). ואם זה לא מספיק פריצת הבינה המלאכותית הפכה את כל המסרים לעיסה אחת של העתק-הדבק.

במציאות כל כך מוצפת ורוויה - איך ליצור מסרים שיווקיים שיגרמו למטופלים הפוטנציאליים להבחין בך? איך אפשר לבנות מערכות יחסים אותנטיות באמצעות מילים?

אנחנו מזמינות אותך להדרכת זום חינמית, ייעודית למקצועות הטיפול - "לטפל במסר" שבה נלמד אותך איך ליצור מסר משמעותי ואפקטיבי בערוצי המדיה השונים:

◄ מה זה מסר שיווקי ומה הופך אותו לאפקטיבי?

◄ מהי שפת התועלות ואיך להשתמש בה?

◄ עידן הסטוריטלינג ומה זה קשור לקליניקה שלך

◄ מה אתם/ן צריכות.ים? איך להתמודד עם מגדר בכתיבה

◄ ובעיקר - איך ליצור מסר שנוגע ומניע לפעולה, בלי ליפול למלכודת הנוסחאות והקלישאות ובלי להישמע כמו כולם?

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